• By quade
• 21 May 2024

AI Content Management Now Forcing Companies to Reevaluate Their Strategies

Most companies lack an artificial intelligence strategy, but the technology is already developing rapidly. As AI content management advances, it no longer becomes possible to ignore it.

This system is now highly pervasive within many company operations. According to a survey published by LinkedIn and Microsoft, three-quarters of white-collar workers have utilized AI. Another four-fifths do so from their accounts and devices. However, many of these employees do not have permission to use these AI and often do it secretly. This has raised questions as to whether many companies will change their policies.

Changing Perspective on AI Content Management

The rise of AI content management is accompanied by the idea that managers should stop trying to prevent AI from entering the workplace and focus on managing how it’s used. This shift will bring new challenges, requiring managers to rethink how they run their teams, but there is also opportunity.

Many organizations build their services around the idea that humans are the only producers of products. Ghat is no longer the case with AI and its contributions cannot be ignored. Output is measured consists of words—in emails, reports, and presentations.

We often use words as a proxy for effort, intelligence, and diligence. For example, when a middle manager writes a weekly status report, the report may not be the primary goal. Instead, it signals that the manager has fulfilled their role in monitoring the project and making necessary adjustments.

While this approach has been effective for the most part, AI content management can leave this method obsolete. With them, any employee can now produce work that meets all formal criteria without necessarily reflecting genuine effort or thought.

How AI Content Management Can Shake Up Management

This presents a major challenge to traditional management practices. If AI can produce reports, emails, and presentations like those created by humans, how can managers accurately evaluate the actual contributions of employees?

Faced with AI-generated content that mirrors their work, some employees may experience a crisis of meaning regarding the nature and value of their contributions.

These days, many organizations are mired in bureaucracy. This is where AI can streamline operations by automating tiring tasks. Additionally, once meaningful processes like performance reviews might decline in quality as managers opt for the convenience of the “write-it-for-me” feature. 

Risks of AI Content Management Systems

As AI systems get more advanced, there is the risk of people becoming complacent when using them. The quality of AI content can be quite high, especially when it has source data to work from, making its use increasingly widespread. This can lead people to depend more heavily on AI tools without giving them the necessary checks to ensure quality content. Employees might be less critical and less likely to fact-check or thoroughly edit the AI’s output.

This can result in the spread of errors, misinformation, or superficial analysis. As AI-generated content becomes more common, organizations risk a gradual decline in the depth and quality of their overall work product. Soon, AI-generated content will be ubiquitous across all organizations.

Benefits of the AI Tools

On the other side of the aisle is the possibility of freedom. Surveys consistently show that workers appreciate using AI in tedious tasks, despite the potential job risks.

Tools like Microsoft’s Copilot allow individuals to delegate work and focus on what they enjoy. Organizations have streamlined outdated processes with AI content management as they offer significant benefits.

Its capabilities in empathy, summarization, and customization make it an excellent tool for coaching and mentoring. AI can provide personalized feedback, help employees navigate complex situations, and offer tailored guidance. Additionally, it can monitor employee activities and provide insightful comments.

How AI Content Management Benefits BPO Services

Artificial intelligence (AI) is revolutionizing BPO IT consulting services by making management more efficient. It does this by taking all the boring tasks off employee hands such as data entry, transaction processing, and report generation. Without having to deal with that, employees are now free to focus on more important things.

One of these activities is data analysis as the AI can study large volumes of data to showcase patterns, trends, and important insights. This gives some major IT Outsourcing advantages as it allows them to figure out their next move.

AI enables companies to generate content by using advanced algorithms to create high-quality text, images, and videos. These tools can produce articles, social media posts, and marketing materials quickly and efficiently, tailored to specific audiences, and optimized for SEO, reducing the need for external content providers.