• By quade
• 1 April 2024

Adobe Unveils Their New Adobe Experience Platform AI Assistant for Customer Experience Management

At the recent Adobe Summit, Adobe revealed a range of AI innovations to provide personalized service based on your needs. Among these is their new Adobe Experience Platform which aims to help business owners answer technical questions and simulate possible outcomes.

These new products expand CXM solutions, offering brands a roadmap to leverage AI effectively for many more uses. With their introduction, Adobe hows to provide a complete system that can help businesses across all issues.

Statements About the Adobe Experience Platform

With its announcement, Adobe has explained its platform and how businesses can benefit from it. According to their developers, the upcoming AI Assistant on the Adobe Experience Platform boosts productivity and fosters collaboration through conversation.

The Adobe GenStudio empowers marketing teams by streamlining content management and automating tedious steps. Journey Optimizer enhances personalized experiences for B2C and B2B brands. Adobe Firefly introduces Structure Reference, elevating creative control with generative AI.

Adobe Experience Cloud is no stranger to these issues and remains one of the industry’s leading platforms. It has gained a reputation for delivering, measuring, and personalizing customer experiences and improving sales. The system is now used by 11,000 customers globally across industries and is supported by 4,500 global ecosystems from over 500 partners. This will ensure the accessibility and compatibility of the Adobe Experience Platform, regardless of your business requirements. 

Generative AI enables a fundamental shift in the relationship between brands and their customers, creating a transformative moment for business leaders to drive profitable growth while delivering new digital experiences. The ability to personalize every interaction has become the key growth driver in Customer Experience Management for enterprises around the world, and Adobe is leading the way in making this a reality with powerful generative AI deeply integrated into existing workflows.”

– Anil Chakravarthy, Adobe’s president of Digital Experience Business.

“Creating richer and more relevant experiences within a connected customer journey is fundamental to success in today’s marketing climate and Adobe Experience Cloud has been our partner of choice in Customer Experience Management. Adobe’s enterprise applications allow our teams to deliver real-time, highly personalized touchpoints at scale for customers engaging with our brands.”

– Norm de Greve, General Moters chief marketing officer.

Data Innovations of the Adobe Experience Platform

Regarding the improvements of Adobe Experience Platform (AEP), most are centered around the activation and understanding of customer data. This can now be shared across your entire ecosystem and include.

• AEP AI Assistant: The Adobe Experience Platform features a conversational interface that is meant to answer technical questions people might have and simulate possible scenarios based on them. The system also helps automate tasks that you might have
• Federated Audience Composition: With this feature, your teams can now federate all audience data directly into data platforms for real-time, cross-channel use in AEP.
• Adobe Real-Time Customer Data Platform Collaboration: The clean room helps everyone work in a privacy-safe environment where they can work and measure their audiences without having to rely on third-party cookies.

New Content Innovations of the Adobe Experience Platform

The improvement doesn’t stop at data gathering, with those benefits the Adobe Experience Platform can also help marketers create better content.

• Workflow and Planning: One application that Adobe Experience Platform is compatible with is Adobe Workfront Planning which can help provide your business with a clear view of all activities and projects as they happen.
• Creation and Production: Adobe Firefly Services and Custom Models are other services available, designed to help personalize content creation through automation. This will handle mundane tasks and allow you to focus on building your brand image.
• Asset Management: Adobe Experience Manager is a hub for your assets, easily distributing all brand assets across the organization and even to external partners.
• Delivery and Activation: Adobe Experience Manager is powered by generative AI and aims to help businesses create personalized assets, whether those are brand-focused or for a general audience.
• Insights and Reporting: Adobe Content Analytics seeks to create a feedback loop to help brands understand which assets and campaigns are the highest performing.

Customer Service Innovations of the Adobe Experience Platform

The last step of the journey is ensuring a seamless customer experience. By combining the capabilities of the Adobe Experience Platform with AEP and Adobe Journey Optimizer (AJO), they can help businesses optimize their consumer experience. 

• AEP & AJO Unified Experimentation: Combining these two tools has enhanced the program’s ability to display and analyze statistics. This allows your business to get more information and make better decisions.
• AJO B2B Edition: AJO improves customer service by allowing brands to match their audience marketing campaigns with real-time customer signals, providing them with more realistic goals. This application is on the AEP and focuses on an account-specific buying-group journey to improve sales and marketing collaboration throughout the project.