• By quade
• 24 May 2024

How Does HubSpot CMS Impact the Future of Marketing?

Having spent over a decade working with tools like HubSpot, people have witnessed its tremendous impact on marketing and sales growth. That is why the launch of the HubSpot CMS in April 2024 has been met with considerable fanfare.

This system introduces exciting new features that aim to streamline content creation and management while providing highly personalized experiences that captivate customers. But this raises the question of what the benefits of this project are and how it will reshape the market?

Evolution of Online Content

In the current marketing environment, two themes stand out in conversation.

1. Content that excels requires a unique perspective, voice, and point of view. Content that is personalized and appeals to emotion significantly outperforms purely factual content.
2. Content should be continuously promoted and distributed, rather than adhering to a one-and-done publishing frequency.

Beyond these marketing circles, the greater trends support this as well. Tools like Opus Clips adopt long-form videos and chops them to become smaller like shorts or reels. These can be posted on YouTube Shorts, TikTok, and Instagram.

This coincides with the rise of agencies and tools that help businesses share information from their leaders (whether executives or front-facing sales team members). They can then share this information on social media to provide companies with a face and allow their audiences to get a look behind the scenes.

This is further compounded by the growth of podcasting and the popularity of YouTube which requires a human touch and unique content. That is where HubSpot CMS can help. 

HubSpot CMS Can Provide Unique Content and Maintain Quality

Customers crave content driven by experience and lessons learned. This is an ideal formula for podcast marketing. HubSpot CMS provides a competitive edge with its new podcasting features. This previously,  required juggling third-party tools and RSS feeds. Now, everything is consolidated under one roof, eliminating the hassle of switching between programs or platforms.

You can create, manage, and distribute your podcasts directly within the hub. You can swiftly share your expert insights and generate all related content (social posts, emails, blogs) with a consistent brand voice across all platforms.

This integration streamlines your content workflow, ensuring your voice cuts through the noise. That is critical as many podcasts struggle with effective content marketing. Leveraging superior distribution and background marketing tools can be the difference between success and failure.

Benefits of Using HubSpot CMS

With the release of HubSpot CMS, the tool offers a wealth of valuable tools new tools. All of these are designed to provide new services that can be a game changer. Among these are:

Content Remix Beta

Content Remix allows you to repurpose top-performing content across various channels, including social media, blogs, landing pages, and emails. The AI in HubSpot CMS can be trained to identify this content and repurpose it, allowing you to effortlessly update and distribute your content to a broader audience without starting from scratch.

While it isn’t a professional copywriter, it helps you outline your desired content and auto-fills text into existing HubSpot templates, making it ideal for creating quick landing pages.

Content Remix streamlines content management across platforms, ensuring your messaging stays consistent, and without additional budget or resources. This tool maximizes your content’s reach with minimal effort.

Brand Voice

This AI-powered assistant helps you avoid robotic-sounding text by analyzing your existing content to capture and replicate your brand’s style and tone. Once you set up a brand voice in HubSpot CMS, generating and editing content becomes quick and consistent, whether for blogs, emails, or social media.

It ensures all your content resonates with your audience and maintains brand integrity, regardless of the creator. This tool also streamlines the editing process, overcoming bottlenecks and boosting productivity with faster content turnaround.

SEO Tools

The updated SEO tools integrate with Google Search Console, making content optimization and staying current with SEO trends easier than ever:

• AI-assisted optimization: Find and focus on the best keywords and content structures to improve your site’s ranking.
• Content strategy: Identify and target key topics that resonate with your audience to drive visibility and traffic.
• Track progress: Monitor your SEO efforts with straightforward analytics to see real returns and make informed adjustments.
• Integrated tools: Seamlessly combine SEO with HubSpot’s content management system for effortless content optimization and management without needing coding skills.

SEO is evolving, not dying. As AI-generated search results from Bing, Perplexity, Google, ChatGPT, and others reduce search traffic for informational queries, marketers must seize every opportunity to stay competitive. If your team lacks SEO expertise, Content Hub provides a helpful advantage.

How BPO Solutions Can Benefit HubSpot CMS?

Another industry paying close attention to HubSpot CMS is the BPO sector. With content management at its forefront, this tool can greatly benefit the different BPO IT providers. With tasks being outsourced to them, BPOs can use this service to provide round-the-clock support to their clients.

Aside from customer satisfaction, this CMS can help BPOs become a reliable IT outsourcing provider. With everyone using the hub, this system is also easily compatible with other systems, allowing all parties to seamlessly integrate their tools.

Implementing BPO solutions with HubSpot CMS can lead to substantial cost savings. Outsourcing non-core functions like data entry, content management, and administrative tasks to specialized BPO providers can reduce operational costs. Meanwhile, with the increased automation of this AI, they can provide a faster turnaround time.