• By quade
• 9 May 2024

HubSpot Relaunches CMS Hub With AI-Powered Systems

HubSpot made headlines over the last few weeks with its announcement to relaunch its popular content hubs with all-new AI tools. This CMS Hub is one of HubSpots most popular tools and allows businesses to manage their websites in a consolidated system which allows for quick and easy changes.

However, CMS Hub isn’t some simple rehash as this system comes with all-new AI tools that can further increase efficiency. These AI models can handle even more tasks like creating text and images, content remixes, and assistants to maintain your brand voice. All of these tools hope to make CMS hub better than ever. 

Modernizing the Old CMS Hub

As HubSpot admits, a CMS is not anything new and their system is one of the oldest in the industry. However, as the marketing world continues evolving, there is a greater need for content management systems to adapt to them. 

This is the reason why the CMS hub was modernized, to provide additional features and to handle the new mediums of the internet such as podcasts, ebooks, and white papers. 

“HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,’” he said. “We did our blog, landing pages, forms, things like that, but a bunch of customers wanted to put their websites on us. The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. People wanted to consume different types of content — video, podcasts, eBooks, white papers. There was just an explosion of how people were doing content marketing, yet we had stayed frozen in time because we had invested in the CMS.” 

-Nicholas Holland, HubSpot Product VP

New Services Provided by CMS Hub

Blogs have been a staple in digital content for years, but how people have been going about them is changing and HubSpot’s CMS Hub can help with that change. Nicholas Holland elaborated on the new AI-driven blogging tool available and the ways it can improve blog creation.

He compares it to an agent that automates the creation process, making it easier for businesses and individuals to produce content faster. The AI can conduct background research and understand customer preferences. This allows the AI to create drafts and outlines of possible articles while adding appropriate images. It can then conduct SEO optimization to improve the article’s quality.

Holland emphasized the flexibility of these tools, being able to handle multiple jobs and enhance the productivity of marketers. By automating the mechanical aspects of content creation, the AI blogging tool allows marketers to devote more attention to refining the effectiveness and quality of their content. The goal is to not just streamline content production but to elevate the overall impact and reach of their blogging efforts.

“With AI, our blogging tool is almost like an agent. It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outline so you can collaborate, it does the first draft, it does the presentation layer, it picks images. It unlocks efficiency so that marketers can concentrate more on the effectiveness and quality of content.”

-Nicholas Holland, HubSpot Product VP

HubSpot’s History with Content Creation

HubSpot isn’t just known for its services, it is also a well-known content creator. They run their blog about marketing and are one of the most viewed marketing blogs in the world. They have also entered the video world with the creation of the HubSpot Podcast Network in 2021. They also provide marketing advice and allow creators to enjoy it in a different medium. 

This means that not only do they understand the ideas of marketing, but they have put it into practice with their various systems. 

“What was a real epiphany for me is that we serve businesses, not content creators or influencers. No one goes to Spotify or Apple Podcasts and searches for manufacturing podcasts (or if they do, it’s very few). On the flip side, manufacturing companies have lot of unique industry data and niche concepts. Podcasts, as a content type, are all about meeting customers’ preferences. It’s not a top-of-funnel thing.”

-Nicholas Holland, HubSpot Product VP

How BPOs Benefit From the New CMS Hub

HubSpot’s newly enhanced Content Hub offers significant advantages to global BPO services as they handle large different kinds of content. automation makes managing all these services easier and reduces the risk of mistakes. Content can now be divided among teams or clients to ensure everyone knows what their task is.

Firstly, CMS Hub acts as an assistant for IT BPO Outsourcing Services, allowing them to research, personalize, and optimize all the content they create. This can then be given to the BPO to check and ensure it meets the quality standards. The AI system can then handle multiple tasks, freeing human workers to do other tasks.

For BPOs, this means quicker turnaround times and less manual effort in content creation. This is particularly beneficial when dealing with content that needs to be customized for different clients or markets.

The brand choice technology ensures that all content is consistent tone and style of the company, allowing BPOs to meet their requirements to the letter. client’s brand guidelines. This is crucial for BPOs tasked with managing brand identity across diverse content channels.