• By quade
• 7 May 2024

Should Businesses Upgrade to Optimizely CMS 12?

With the new year and its accompanying technology, many businesses have their hands full adapting to these opportunities. Among the new technology offered are Content Management Systems like Optimizely CMS 12, a system designed to do the heavy lifting of running your online business. 

While tools like this have existed for years, new developments provide new opportunities and greater efficiency in these systems. Now they can fully automate mundane tasks and allow you to focus on other things. This becomes even more important as companies like Microsoft might no longer support older systems.

What is Optimizely CMS 12

Optimizely CMS 12 version 12.4.0 CMS Core packages were released in February 2022. This new update includes more minor version releases on top of its existing features. This means you should consider some of the existing features if you want to determine whether you want this. 

However, it has been proven that using CMS systems can be useful as a Forrester study shows that some businesses can experience a 286% return on investment (ROI) and $1.5 million in savings over three years. These benefits come from increased productivity and more efficient site performance when using Optimizely. 

What do These Upgrades Mean?

Optimizely DXP, the previous service before Optimizely CMS 12 uses Microsoft’s .Net framework, which is being phased out after .Net 6 is released, forcing companies to upgrade their systems while they have a chance. .Net 6 is considered a revamp of the platform, removing the technical debt and with a strong emphasis on performance and cross-platform support. 

Optimizely CMS V12 is built on the use of .Net 6 and takes advantage of Microsoft systems to maximize its capabilities as a technical partner. 

Optimizely is currently one of the leaders in the 2022 Gartner Magic Quadrant for Digital Experience Platforms Report, which puts even more pressure on them to stay ahead of the curb and provide the best experience possible. If they fail to adapt, then other competitors take the lead.

Advantages of Optimizely CMS 12

.NET 6 and the systems that use it outperform their predecessors, so it’s no surprise that the CMS upgrade significantly boosts performance. Optimizely anticipates 4x faster response times which is a common promise in web development, but one with the potential to change the industry.

Key performance highlights include:

• .NET 5 and .NET 6 offer remarkable speed.
• Response times improved by 4x.
• Website and commerce operations are 5x faster.
• Server request handling capacity has tripled.

Other CMS Options Available

Another major CMS that offers similar services to Optimizely CMS 12 is Commerce Cloud V14. Both systems use .NET 6 and Cloud V14 has also upgraded its core code to .NET 6, taking full advantage of Microsoft’s modern architecture. Version 14 of Commerce has revamped its admin interface to facilitate smoother usage and easier access to the different systems.

How BPOs Benefit From Upgrading to Optimizely CMS 12

Business Process Outsourcing (BPO) companies continuously strive to enhance efficiency and deliver exceptional service. Upgrading to Optimizely CMS 12 can significantly empower these companies to meet such goals with increased effectiveness. 

Optimizely CMS 12 is built on the latest .NET 6 architecture, to improve performance and scalability which are all important for strategic IT outsourcing. This allows them to manage large amounts of client data and faster response times.

Furthermore, CMS 12 offers streamlined content management capabilities that enable efficient outsourcing IT operations to update and manage content across multiple channels, a necessity for maintaining accurate and timely information and communications for various clients.

For off-shore BPOs like us, providing information like that immediately is even more important due to the time differences involved.