• By quade
• 3 July 2024

Val Morgan Digital’s The Greenlight CMS Tool Created for Streamlined Content Campaigns

Val Morgan Digital has announced the launch of The Greenlight CMS tool, a system that is meant to improve how companies run content campaigns by simplifying the process. This innovative tool uses a host of new features while modernizing existing ones.

Australia’s leading digital youth publisher has already worked with major content creators like BuzzFeed, Fandom, LADbible, The Latch, POPSUGAR, and Tasty who proudly use their CMS systems. Altogether, Val Morgan is capable of reaching over 4.25 million users aged 14-39-year-olds each month.

What Can the Greenlight CMS Do?

The Greenlight CMS can help during their content campaigns by offering a centralized platform. This is where they can organize and see everyone that is happening throughout the campaign. All of the data they gather throughout the process can be compiled for analysis after the campaign, letting the business learn and study what happens.

This offers unmatched convenience as you do not need to handle multiple platforms and allows for easier collaboration. 

“We understand the challenges agencies face in managing complex content campaigns across various platforms. The Greenlight was developed with the specific needs of our partners in mind. This intuitive tool streamlines the entire process, from capturing client briefs and managing collateral like logos and creatives to sharing draft, preview, and live links, and ultimately delivering final assets all in one place”.

-Liam O’Meara, national sales director Val Morgan Digital.

According to Val Morgan Digital, the Greenlight CMS is expected to be released next month. In the meantime, several organizations have already started testing this system in mock campaigns to determine its effectiveness. 

“We’re incredibly excited to be among the first agencies to utilise The Greenlight. The potential to streamline our content campaign workflows and improve efficiency is significant, and we look forward to an ongoing successful partnership with Val Morgan Digital.”

-Sophie Walsh, Head of OMD Create

How Can Greenlight CMS Help Businesses?

With so many claims of how Greenlight CMS can help companies, the question arises as to how the features improve the system. Val Morgan Digital provides its partners with the most advanced tools that can ensure their campaign success by taking content management systems to the modern age and providing them with unprecedented control.

The biggest advantage this system offers is its centralized hub. If you are tracking data, creating content, or seeing your sales, all of that is available in one place. This allows different departments in a company to collaborate in a single place.

That also helps with the division of labor and managing tasks as all managers need to do is keep track of the results in that place. This allows them to track all the progress happening throughout the campaign with minimal resources and to create reports that explain everything. 

How Can Greenlight CMS Benefit BPOs?

Greenlight CMS offers numerous advantages for global BPO services and can revolutionize how they handle campaigns like this. One of the key benefits is its centralized hub that allows for greater coordination between the BPOs and their clients as everything they share can be accessed by them. All of these people have access to the same information.

These systems create collaboration where all parties including offshore IT security services can work together without delays or issues. Greenlight CMS ensures that everyone involved in a project stays on the same page, reducing misunderstandings and delays.

This eliminates the need for multiple platforms, saving time and resources for BPOs so they don’t have to juggle different systems. Finally, Greenlight CMS simplifies reporting by making it easy to generate comprehensive reports. This allows clients and BPOs to study their efforts immediately and figure out what to do after each campaign.